Tourism

Tourism presents students with a dynamic field where economic shifts, technological innovation, and evolving trends converge. In this comprehensive fifth edition, Stephen J. Page and Joanne Connell deliver an integrated approach that combines key business principles with global insights, addressing both classic concepts and emerging issues in the tourism industry. This edition offers updated case studies that capture current trends and developments across diverse markets, including significant insights into Africa and Asia. It examines the impact of disruptive technologies such as Airbnb and low-cost airlines, and explores the evolution of digital travel alongside sustainable tourism debates and environmental challenges like plastic waste and the Sustainable Development Goals. Enhanced with the latest statistics and contemporary analyses on topics such as future employment, human resource management, and generational marketing, this textbook serves as a vital resource for tourism students at every level. A new Companion Website further enriches the learning experience with supplementary case studies, multiple choice questions, and additional teaching tools, making it an indispensable reference throughout a program of study.