In The Strategy-Focused Organization: How Balanced Scorecard Companies Thrive in the New Business Environment, authors David P. Norton and Robert S. Kaplan reveal a groundbreaking approach to performance management. Drawing on a decade of research and insights from over 200 companies, the book shows how the Balanced Scorecard can evolve into a dynamic framework that brings strategy into everyday operations. Through more than twenty in-depth case studies featuring organizations such as Mobil, CIGNA, and AT&T Canada, the authors illustrate the transformative power of aligning strategy with operational performance. They outline five essential principles - from converting strategy into specific operational terms and aligning the entire organization, to making strategy an everyday concern, fostering its continuous evolution, and effecting change through strong leadership. This work offers a practical roadmap for enterprises across sectors to achieve breakthrough and sustainable performance.
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