Ledelse i praksis
Erik Staunstrup, Lone Hermann, Niels Vestergaaard Olsen
250,00 kr.
Nypris 369,95 kr.
The Startup Owner's Manual is an essential guide for any entrepreneur seeking to transform a startup idea into a thriving business. Created by Silicon Valley expert Steve Blank, in collaboration with Bob Dorf, this comprehensive manual walks you through the intricacies of the Customer Development process, a methodology that has shaped the Lean Startup movement. Spanning 608 pages, this meticulously crafted hardcover includes over 100 charts, diagrams, and graphs alongside 77 practical checklists. Through its step-by-step instructions, it helps you avoid critical pitfalls, leverage the Business Model Canvas for testing startup hypotheses, and build a strategy to attract, retain, and grow your customer base towards sustainable, scalable profits. Grounded in years of real-world experience and tested across leading universities and by professional teams, The Startup Owner's Manual remains a trusted resource for entrepreneurs worldwide in navigating the complex journey to startup success.
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