The Service Startup

The Service Startup is a practical guide for those ready to transform the way they develop and deliver services. Tenny Pinheiro invites you to challenge traditional business paradigms by integrating Service Design Thinking with Lean Startup principles. His approach moves beyond the classic "make and sell" mindset, offering instead a service-oriented philosophy that centers on understanding, using, and remembering the customer journey. At the heart of the book is the innovative concept of the Minimum Valuable Service (MVS) model. Pinheiro demonstrates how this model seamlessly weaves human-centric design values into agile development cycles, empowering entrepreneurs and business leaders - even without formal design training - to build sustainable and profitable services. His insightful critique of established methods is both refreshing and thought-provoking, providing readers with practical tools and methods to refine their approach to service innovation. Published in 2014 by Eise, The Service Startup serves as an essential roadmap for anyone navigating the evolving landscape of the service economy. With its clear, hands-on methodology, this third edition is a timely resource for those looking to stay ahead in a competitive, customer-driven world.