Innovation isn’t confined to start-up culture alone. In The Science of Serendipity: How to Unlock the Promise of Innovation, Matt Kingdon argues that the true engine of creativity lies within large, established companies. Drawing on 20 years of hands-on experience launching new products and services, Kingdon explores how corporate innovators continually reinvent their organizations. He delves into the heart of innovation, questioning how busy executives manage risk and sharpen their ability to spot hidden opportunities. In a clear, conversational style free of jargon, this book examines the challenges that corporate leaders face in their quest to turn great ideas into reality. Kingdon’s insights reveal practical steps to overcome internal obstacles and harness human potential for commercial success. For anyone looking to navigate the intricate landscape of innovation within established firms, The Science of Serendipity offers a thoughtful and compelling guide.
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