The Public Relations Handbook

The Public Relations Handbook is a vital guide for anyone eager to delve into the dynamic field of public relations. This book provides an in-depth look at both the foundational theories and practical approaches that have shaped the industry over time. Following the evolution of public relations from its historical origins to its modern manifestations, the handbook explores critical issues such as ethical dilemmas, the influence of politics, and the role of journalism in shaping public discourse. It thoughtfully examines the interplay between corporate interests, lobbying groups, and media professionals. Author Alison Theaker integrates robust theoretical discussions with real-world examples to provide a comprehensive overview of the field. Through detailed case studies and practical illustrations, readers gain insights into the challenges of managing reputations and developing effective communication strategies. With 512 pages of focused content, The Public Relations Handbook is an indispensable resource for students, practitioners, and anyone interested in understanding the complexities and evolving practices of contemporary public relations.