Entrepreneurs and executives seeking to validate their business ideas will find a trusted companion in The New Business Road Test. John Mullins equips readers with a practical framework that challenges the conventional wisdom behind business planning. This insightful guide emphasizes the importance of testing your concept thoroughly before committing significant resources, ensuring that your venture is built on a solid, viable opportunity. In this revised edition, Mullins presents an updated version of the 7 domains model alongside refreshed case studies and a clearer Industry Analysis Checklist. By highlighting the critical areas to evaluate during the early stages of your business journey, this book helps you steer clear of the common pitfalls that many new ventures face. With its clear structure and actionable advice, The New Business Road Test is an essential resource for anyone serious about building a successful business.
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