In The Moment of Clarity, Christian Madsbjerg and Mikkel B. Rasmussen challenge traditional problem-solving methods by focusing on the crucial role of human behavior in business. They argue that conventional tools often fall short when dealing with uncertainty and the complexities of what people truly desire. Drawing from anthropology, sociology, philosophy, and psychology, the authors present a unique framework called sensemaking. This approach offers business leaders a powerful way to understand and address challenges that arise from shifts in human behavior, providing both theoretical insights and practical tools. Through engaging case studies and real-world examples, The Moment of Clarity demonstrates how this innovative method can help redefine company direction, stimulate growth, and refine strategic planning. The book invites readers to see business problems in a new light - where understanding people is at the heart of achieving lasting success.
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