The Management of Technological Innovation tackles one of the most significant challenges facing businesses today by exploring how innovation underpins competitiveness and growth. The authors draw on decades of combined experience in researching and teaching the subject, offering a thoughtful blend of theoretical insights and empirical evidence. In this 408-page guide, readers are introduced to a wide range of frameworks, tools, and techniques designed to strategically manage the innovation process. The discussion spans diverse topics including innovation strategy, R&D, design and new product development, operations, and commercialization, with numerous case studies that illustrate real-world applications across various industries and regions. Now fully revised and updated for contemporary relevance, this edition of The Management of Technological Innovation provides a concise yet comprehensive resource that is ideal for students, academics, and professionals seeking to understand and master the challenges of technological innovation in an ever-evolving business landscape.
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