Erhvervsjura - for marketing og service
Kennet Fischer Föh, Bjarke Tinten, Helle Næss-Schmidt Risdal
148,00 kr.
Nypris 553,50 kr.
In 1990, when James P. Womack, Daniel T. Jones, and Daniel Roos first explored the impact of lean production in THE MACHINE THAT CHANGED THE WORLD, Japanese automakers - with Toyota leading the way - were already showcasing the transformative potential of these ideas. At the time, lean principles had yet to prove their full strength beyond the auto industry. Today, Toyota’s record-setting success highlights the power of lean production, which has now been embraced by a wide array of industries. Drawing on MIT’s groundbreaking global study of industrial competition, this classic work presents a comprehensive look at the lean business system, covering product development, supplier management, sales, service, and production. A new Foreword by the authors updates the narrative and confirms how their original insights have stood the test of time, lending renewed relevance to the work in an era where traditional automotive giants are under increasing pressure.
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