The Invincible Company

The Invincible Company is the definitive follow-up from the creators of Business Model Generation and Value Proposition Design, offering groundbreaking insights that have transformed how businesses around the globe devise and refine their models. Drawing on extensive research into how the world’s most successful companies operate, this guide unveils the key ingredients behind powerful, sustainable business models and industry disruption. In its 400 pages, the book details strategies used by iconic companies such as Amazon, IKEA, Airbnb, Microsoft, and Logitech to drive innovation and growth. It explains not only the importance of great products and services but also the art of continuously developing, testing, and evolving business models to stay ahead of the competition. Packed with practical tools - including the Business Model Portfolio Map, Innovation Metrics, Innovation Strategy Framework, and Culture Map - The Invincible Company equips business leaders and entrepreneurs with essential methods for measuring and accelerating innovation while minimizing risks associated with new ventures. Each chapter serves as a blueprint for creating new growth engines and optimizing value in today’s dynamic market. Whether you are a seasoned executive, an aspiring innovator, or looking to future-proof your business strategy, The Invincible Company provides a comprehensive roadmap to build and sustain competitive advantage in an ever-changing landscape.