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The Alignment Factor underscores the vital role that comprehensive stakeholder support plays in achieving business success. In today’s dynamic environment, companies must not only meet strategic objectives but also cultivate and maintain strong relationships with customers, journalists, bloggers, investors, governments, and other influential groups. Van Riel presents a clear blueprint for creating an environment where ethical and socially responsible practices resonate with these diverse audiences. Drawing on lively, real-world examples, this book offers guidance on using communication strategies that build trust and encourage a shared executive mindset. The insights into trust-building and the pivotal role of communication professionals are well illustrated through case studies involving well-known organizations such as Google, Unilever, and Barclays. A timely resource for managers, MBA students, and professionals in public relations and reputation management alike, The Alignment Factor provides practical tools for anyone looking to leverage the power of total stakeholder support in an increasingly interconnected world.
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