Strategy Synthesis, authored by Bob de Wit and Ron Meyer, offers an innovative exploration into the world of strategic management. Now available as a paperback edition published by Cengage Learning EMEA in 2010, the book combines rigorous theory with practical insights, designed to stimulate creative and analytical strategic thinking. Drawing on a wealth of experience and market feedback, this comprehensive text presents updated cases and readings that reflect real-world challenges. The authors have carefully refined each component of the work to ensure a balanced mix of thought-provoking discussions and applicable frameworks, equipping students with the skills needed to navigate diverse strategic landscapes. With its clear structure and engaging content, Strategy Synthesis serves as an essential resource for anyone seeking to deepen their understanding of modern strategic management techniques while confronting the dynamic demands of today’s business environment.
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