Staying Power

In Staying Power, MIT Sloan School of Management Professor Michael Cusumano draws on nearly three decades of research to explore how companies can thrive amidst the dual forces of rapid technological change and market commoditization. As digital technologies transform industries, managers face the pressing challenge of adapting to constant innovation without sacrificing profitability. Cusumano’s analysis, based on the experiences of global benchmark-setters such as Microsoft, Apple, Google, and Toyota, reveals the fundamental principles that underpin enduring success. The book distills six key ideas that have proven essential for companies navigating disruptive environments. These include novel approaches like viewing platforms as more than just products and placing a renewed emphasis on services, as well as the importance of dynamic capabilities, the "pull" concept, economies of scope, and flexibility that marries speed with adaptability. Staying Power offers a clear framework for understanding the strategic shifts needed to build resilience and maintain competitive advantage in today’s fast-moving world.