Statistics for Management and Economics, Abbreviated (10th Edition) by Gerald Keller is a comprehensive guide that highlights real-world applications in the realm of business. This well-regarded textbook emphasizes understanding and applying statistical methods rather than solely focusing on complex calculations. The text introduces a proven three-step approach - first recognizing the right statistical techniques based on the problem’s objectives and the nature of the data, then performing computations by hand, using Excel 2013, or with MINITAB 16, and finally interpreting the results in the context of specific business challenges. Drawing on diverse examples from various business disciplines such as marketing, finance, and economics, the book equips readers with the practical skills necessary to solve everyday managerial problems. Enhanced with updated figures and data tables, along with access to the MindTap Reader and Data Analysis Plus, this 800-page hardcover edition is a valuable resource for modern decision-makers.
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