Winner of the TAA 2017 Textbook Excellence Award, Social Media Marketing, Fourth Edition, is an authoritative guide that navigates the fast-changing digital landscape. Published in 2021 by SAGE Publications, Limited, this 488-page text strikes a balanced blend of essential theory and practical application, challenging readers to understand and harness the power of social media. This fully updated edition incorporates recent trends in social media marketing research and practice. Readers will explore 11 new case studies - including those featuring TikTok, LEGO, Nespresso, and Puma - as well as an integrated case study following Kombucha 221 BC to reinforce key concepts chapter by chapter. A dedicated companion website enriches the learning experience by offering supplementary resources for both instructors and students. Among these additional materials are author videos discussing core ideas, curated YouTube playlists, further case studies, as well as PowerPoint slides and a Testbank - making this textbook a must-have for anyone keen to master social media marketing today.
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