Research Methods in Sport Studies and Sport Management

Research can be both challenging and rewarding. Designed for degree-level students and professionals within the sport sector, this comprehensive text provides a solid foundation in research methods and critical interpretation of research findings. The book outlines the essential knowledge and practical skills necessary to conduct meaningful inquiry, ensuring that readers become discerning consumers of the work of others. Covering every phase of the research process - from the fundamental questions of "what, why, and who?" to developing research plans, carrying out literature reviews, and applying qualitative and quantitative data collection and analysis techniques - this textbook offers a balanced exploration of various methodologies. Detailed case studies, practical exercises, and test questions enhance understanding, while clear guidance on using key statistical tools like Excel, SPSS, and NVivo supports readers in applying their skills in real-world scenarios.