Research Methods for Business Students

Research Methods for Business Students is an essential resource for business and management students looking to design and execute a research-driven project or dissertation. Now in its fully revised 8th edition, this paperback guide offers comprehensive advice on every step of the research process. The text provides clear guidance on selecting a topic, developing a strong research design, and understanding the importance of research philosophy. Detailed chapters support you in navigating methods of data collection and analysis, alongside practical insights for drafting your literature review and preparing research presentations. Enriched with new case studies and up-to-date examples, the book ensures you stay informed about the latest developments, including insights into data protection, visual methods, and the effective use of online survey tools. A helpful glossary of over 700 research-related terms further aids your understanding, making this text a definitive companion for your research journey. Mark Saunders, Philip Lewis, and Adrian Thornhill deliver practical steps and reflective exercises that empower you to progress confidently through the research process. Designed for both initial learning and advanced application, this resource remains a trusted tool for achieving academic success.