Real Negotiations provides a comprehensive overview of essential negotiation skills that play a critical role across a wide range of professions, from sales and marketing to project management and human resource activities. With an accessible and practical approach, this book delves into selecting the optimal negotiation strategy and employs hands-on tactics to address challenges at the negotiation table. The text also examines the impact of intercultural communication, personality traits, and cognitive biases on the negotiation process. Topics such as ethics, trust as a driving force, and useful tools for preparing and evaluating discussions are thoughtfully covered. Now in its 8th edition, this 185-page paperback is an ideal resource for both students and seasoned professionals seeking to enhance their negotiation competence.
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