Qualitative Methods in Management Research, Second Edition by Evert Gummesson presents a thought-provoking approach to management research, emphasizing qualitative inquiry as both a practical and scientific tool. Gummesson challenges traditional, detached methods, advocating instead for researchers to actively engage with the subject matter by drawing on extensive academic research and real-world consultancy. In this revised edition, the author refines the foundational ideas of the first edition with updated literature, contemporary examples, and conceptual developments relevant to today’s management challenges. By linking qualitative research to total quality management principles, Gummesson invites readers to consider research as an interactive process where the researcher plays the dual role of participant and analyst. This engaging work is an essential resource for those seeking to deepen their understanding of case study research across leadership, corporate strategy, marketing, and beyond. Each example and insight is presented in a clear and accessible manner, making this edition a valuable guide for both academic and practitioner communities.
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