In Payback, Harold L. Sirkin, John Butman, and James P. Andrew introduce a groundbreaking approach to managing innovation that challenges conventional strategies. The book presents the concept of a cash curve - a dynamic model that tracks investment over time - and encourages you to ask the crucial questions: How much should you invest? How quickly can you reach optimal value? And how do you balance pushing a new product or service to market with sustaining its long-term growth? Drawing on real business challenges, Payback outlines various business models, such as the integrator, orchestrator, and licenser, each offering a unique mix of risk and reward. This concise guide sheds light on the essential decisions you must take - rather than delegate - to ensure a healthy return on innovation. With insightful analysis and practical advice, this 228-page hardcover book, published in 2007 by Harvard Business Review Press, provides a valuable roadmap for anyone determined to reap the rewards of innovation.
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