Media Economics

Media Economics offers an accessible exploration of the economic principles shaping both traditional and new media landscapes. Authors Stuart McFadyen, Adam Finn, and Colin Hoskins lead readers through a conceptual analysis, using real-world examples to highlight topics such as network externalities, public goods, and strategic mergers within the media industry. By intertwining clear, concise definitions with engaging case studies, the book demystifies complex ideas and demonstrates how evolving technologies and industry structures affect media performance and policy. Its thought-provoking approach makes evident why regulatory practices and market strategies differ so markedly across various media sectors. Designed for students without a background in economics, Media Economics provides a solid foundation ideal for courses in media studies, communications, business, journalism, film studies, and political science. This text stands as an essential resource for understanding the economic forces driving innovation and competitiveness in the modern media environment.