Marketing Models is a concise guide crafted for anyone seeking clarity on the most influential marketing frameworks. Drawing on the expertise of seasoned marketing professionals, this book systematically presents 45 essential marketing models, detailing their core concepts, practical applications, and inherent limitations. Each model is explored using a consistent structure that examines its purpose, usage scenarios, and potential drawbacks, making complex theories accessible and directly applicable to both academic and professional settings. Organized with the modern marketer in mind, Marketing Models encourages thoughtful analysis by framing each model as a simplified representation of real-world challenges. Whether you are engaging in academic research or refining business strategies, this guide serves as a valuable companion, promoting a deeper understanding of how theoretical constructs interplay with everyday marketing practice. Published in 2019 by Samfundslitteratur, this paperback edition offers a well-curated overview for anyone looking to enhance their practical knowledge in the field of marketing.
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