Mapping Experiences offers a practical approach to addressing the challenges posed by inconsistent and fragmented customer experiences. James Kalbach guides you through understanding and harnessing the power of visual mapping to turn everyday customer observations into actionable insights that align with core business goals. This book is thoughtfully divided into sections that first explain the underlying principles of experience diagramming. It then walks you through creating detailed visual maps, from setting up mapping initiatives and investigating evidence to visualizing customer journeys and integrating diagrams into interactive workshops. With clear examples and step-by-step processes, Mapping Experiences shows how tools such as customer journey maps, service blueprints, and mental models can be leveraged to bridge the gap between what customers need and what businesses deliver. Whether you are a product manager, marketer, or business owner, this guide provides essential techniques to create and refine experiences that truly resonate.
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