Managing Visitor Attractions

Managing Visitor Attractions is a comprehensive exploration of one of tourism’s most complex and dynamic sectors. This second edition examines the essential questions surrounding visitor attractions - from understanding their true nature and identifying the driving forces behind their development, to exploring visitor demographics and the multifaceted challenges of daily management and marketing. In this updated edition, the authors present fresh case studies, including insights from Singapore, while addressing topics such as seasonal variations, the impact of religion-based attractions, HRM issues, and the significance of heritage tourism. Additionally, five new chapters have been added to shed light on attraction success and failure, interpretation, school excursions, garden management, and the nuances of brand management. Divided into five sections, the book delves into the roles and definitions of visitor attractions, the evolution of attraction provision, the intricacies of managing attractions, effective marketing strategies, and the emerging trends shaping the future of the field. With contributions from experts around the world, Managing Visitor Attractions is an indispensable resource for undergraduate and postgraduate students of visitor attraction management.