Managing Creativity and Innovation is a concise guide designed to empower leaders with the essential tools to foster a creative and innovative work environment. Authored by the Harvard Business Review team and published by Harvard Business Review Press in 2003, this 192-page paperback offers clear, practical insights that are invaluable for managers at all levels. With its focus on generating fresh ideas and transforming obstacles into opportunities, the book examines the pivotal role that managers play in guiding their teams towards successful innovation. Readers are introduced to effective strategies for brainstorming, resolving creative conflicts, and establishing a strategic direction for profitable product development. Drawing on proven concepts and practical examples, Managing Creativity and Innovation provides a comprehensive resource for anyone seeking to boost organizational creativity and drive sustainable growth. Whether you are a new manager or a seasoned executive, this book offers a hands-on approach to creating an innovation-friendly culture that not only supports, but also rewards, creative thinking.
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