Managerial Statistics, International Edition, 8th Edition, offers a comprehensive approach that emphasizes real-world applications over mere calculations. Authored by Gerald Keller and published in 2008 by South-Western College Publishing, this internationally acclaimed textbook is designed to equip managers and economists with vital statistical tools to tackle everyday business challenges. The text introduces a systematic three-step method where students learn to identify the appropriate statistical technique, compute results using manual methods or software like Excel® or MINITAB™, and interpret outcomes in context. Integrating examples from various business functions, the book showcases data-driven exercises, cases, and practical examples that mirror the challenges faced by marketing managers, financial analysts, accountants, and economists. With its student-friendly layout and emphasis on problem solving, Managerial Statistics provides comprehensive coverage that makes it ideal for a rigorous two-semester course, ensuring both theoretical understanding and hands-on application.
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