This ninth edition of Managerial Economics & Business Strategy has been updated with fresh examples and problem sets, while retaining the essential content that has made previous editions a trusted resource. It continues to build managers’ proficiency with fundamental economic tools, including present value analysis, supply and demand, regression, indifference curves, isoquants, production, costs, and the classic models of perfect competition, monopoly, and monopolistic competition. Alongside these core topics, the edition introduces modern challenges with comprehensive coverage of subjects such as oligopoly, penetration pricing, multistage and repeated games, foreclosure, contracting, vertical and horizontal integration, networks, bargaining, predatory pricing, principal-agent issues, raising rivals' costs, adverse selection, auctions, screening and signaling, search, and limit pricing. This balanced approach makes the book an ideal companion for managerial economics courses that aim to blend both traditional models and contemporary business strategies.
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