ISE Strategic Management of Technological Innovation by Melissa A. Schilling is a comprehensive guide designed for both business and engineering students who wish to master the intricacies of innovation strategy. This text examines the process of managing technology and innovation as a strategic continuum - starting from the evaluation of competitive dynamics through to the formulation and practical implementation of effective strategies. Now in its sixth edition, published by McGraw-Hill Education in 2019, the book combines theoretical insights with real-world applications, offering systematic coverage of current research and practical examples. With its focused approach and extensive annotations for further study, it serves as an essential resource in the fields of strategic management and new product development.
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