International Marketing and Export Management

International Marketing and Export Management presents a state‐of‐the‐art exploration of the dynamic global marketing landscape. This comprehensive text examines the challenges and opportunities that both firms and consumers encounter in an international setting. With a clear focus on the evolving environment, the book articulates internationally grounded theories and models that illuminate consumer behavior, country-of-origin effects, the expansion of the service sector, and the importance of corporate social responsibility and ethics. Written in a straightforward and accessible style, this 744-page paperback work offers updated discussions that are essential for understanding the practical and theoretical aspects of international marketing and export management. Ideal for undergraduate and postgraduate students, the text provides valuable insights into exporting goods, services, intellectual property, and business models, equipping readers to navigate the competitive global marketplace. Authors Gerald Albaum, Edwin Duerr, and Alexander Josiassen bring extensive academic expertise and international experience to this engaging volume. Their collective insights ensure that the book remains both academically rigorous and practically relevant for anyone seeking to deepen their understanding of international business and trade.