International Business Negotiation: Principles and Practice offers a comprehensive examination of negotiation in an international context. By fusing established theory with practical examples, this guide transforms academic research into actionable strategies for effective negotiation across diverse cultures and business environments. Drawing insights from the author’s extensive experience in consultancy and real-world negotiations, the book provides valuable case studies and illustrative examples that bring theory to life. Students and professionals alike will appreciate the clear structure and engaging content. Key features include: • A thorough translation of negotiation theory into practical techniques • An exploration of various types of international business negotiations • Numerous real-life examples and case studies to illustrate key principles • Thought-provoking questions and assignments at the end of each chapter This essential resource equips readers with the skills and knowledge necessary to navigate and succeed in the challenging arena of international business negotiation.
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