Innovation Management: Strategy and Implementation Using the Pentathlon Framework (2nd Edition) by Keith Goffin and Rick Mitchell offers a comprehensive approach to tackling the challenges of innovation within any organization. Published in 2010 by Palgrave Macmillan Limited, this book breaks down the complex nature of innovation into five interconnected areas, forming the core of the Innovation Pentathlon framework. Drawing on both theory and practice, the authors present a balanced mix of academic insights and practical tools designed to enhance innovation performance. The text is enriched by numerous case studies that illustrate the real-world application of these strategies in both service and manufacturing settings, making it an indispensable resource for students and managers alike. By clearly outlining the academic background alongside actionable strategies, this book enables readers to assess their current innovation capabilities and identify concrete steps for transformation. Its structured approach serves as a valuable guide for anyone seeking to drive sustainable change and foster creative solutions in their organization.
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