Foundations of Marketing, 6e offers a clear and engaging introduction to the world of marketing, making it a trusted resource for both instructors and students. The Sixth Edition, published in 2019 by McGraw-Hill Education, integrates real-world examples and practical case studies throughout, ensuring that theoretical concepts are effectively brought to life. This edition emphasizes the role of digital marketing across all chapters, while also including a dedicated section on marketing planning and strategy. Readers will explore how marketing adds value to organizations and customers alike, how innovative brand positioning can drive success, and how new digital communication techniques are reshaping brand engagement and customer loyalty. With features such as case studies and real-life marketing spotlights, Foundations of Marketing challenges readers to think critically about ethical practices and the evolving dynamics of marketing in today’s digital age. Whether you are a student looking to deepen your understanding or an instructor aiming to illustrate key marketing concepts, this edition provides a comprehensive framework for exploring the discipline’s core principles.
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