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In Focus Groups as Qualitative Research, David L. Morgan provides an insightful and thorough exploration of the focus group as a method for qualitative field research. With a clear, academic perspective, this guide examines the practical issues of implementing focus groups - from determining the optimal degree of moderator involvement to deciding on appropriate group sizes - while reflecting on the strengths and limitations inherent to the approach. Designed primarily for researchers and students, the book skillfully balances practical guidance and methodological reflection. Morgan’s work offers thoughtful comparisons between focus groups and individual interviews and presents well-chosen illustrations to clarify key points, making it a valuable resource for scholars across a variety of disciplines. Condensed and accessible, Focus Groups as Qualitative Research distils essential information about the history and rationale behind using group interviews as a research tool. Its balanced critique of current practices contributes to a deeper understanding of what focus groups can - and cannot - offer to the evolving field of social science research.
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