Essentials of Social Science Research Methodology provides a clear and concise guide through the systematic process of planning and investigating social phenomena. The book emphasizes that there is no universally “best” method; rather, the choice of approach hinges on the research problem and its intended purpose. Drawing on a philosophy of science, the authors explain the importance of selecting an appropriate frame of reference for each unique investigation. Whether you are a first-year student or an experienced researcher, the text instills the mindset required for scientific inquiry and underlines the enduring principles that underpin robust research practices. The book also explores the crucial roles of theories, models, and methods in structuring rigorous literature reviews, effective use of secondary data, and robust empirical investigations. With insightful discussions on both qualitative and quantitative methods, it clearly delineates how these approaches impact data collection and analysis, and it highlights the ongoing importance of critical reflection and verification throughout the research process.
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