Essential Economics for Business, authored by John Sloman, offers a comprehensive exploration of microeconomics and macroeconomics, showing how these timeless theories apply directly to the ever-evolving realm of business. With a focus on practical application, the text examines not only the fundamental economic principles but also delves into topical business issues such as corporate social responsibility, ethics, and the global environmental context. Rich in up-to-date case studies, this fourth edition brings real-world examples to life - from the impact of financial shifts to the strategic decisions in dynamic corporate settings. The book encourages readers to engage with economic ideas and understand how they shape business strategy and policy in today's interconnected world. Published in 2014 by Pearson Education Limited, this paperback edition is a valuable resource for students and business professionals alike, equipping them with insights and analytical tools to navigate contemporary economic challenges.
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