From Heidi M. Neck, one of today's most influential entrepreneurship educators, along with award-winning professor Christopher P. Neck and business consultant Emma L. Murray, comes the second edition of Entrepreneurship - International Student Edition. This innovative text launches students beyond traditional learning environments, inspiring them to adopt a proactive mindset and transform challenges into opportunities. Based on the acclaimed Babson Entrepreneurship program, this book emphasizes practice and action over theory. It guides students in taking small, meaningful steps and engaging with real-world stakeholders to gain valuable feedback and drive their ideas forward. Through this approach, readers develop a versatile entrepreneurial skillset that benefits startups as well as established organizations. New to this edition are updated case studies, a chapter on developing your customers, refreshed Mindshift Activities and Entrepreneurship in Action profiles, and expanded insights into prototyping, incubators, accelerators, team building, and current marketing trends. Regardless of one’s academic background, this text provides essential life skills and empowers students to thrive in uncertain environments.
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