Studiesalg.dk
Are you prepared to harness the full potential of your organization’s creative thinkers? In Empowered, Ted Schadler and Josh Bernoff reveal how innovative problem-solvers - modern-day HEROes - are already reshaping businesses with cost-effective, accessible technology. The book challenges traditional corporate models, showing that today's employees, armed with devices and relentless ingenuity, are transforming customer experience beyond conventional limits. Drawing on extensive Forrester Research data, Empowered provides a strategic blueprint for companies seeking to leverage this covert innovation. Through insightful case studies - from Best Buy’s dynamic social media engagement to Thomson Reuters’ pioneering Internet-driven customer channels - the authors demonstrate how organizations can benefit from a new pact between empowered employees, agile management, and an evolved IT function. Packed with practical tools and methodologies, Empowered details a four-step IDEA process that guides leaders in revolutionizing customer service, marketing, and mobile applications. With analyses, scorecards, and roadmaps, the book offers a well-rounded approach to foster a culture of experimentation and rapid customer-centric innovation. Empowered is an essential read for anyone determined to lead their organization confidently into the digital age.
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