Effectual Entrepreneurship

Are you ready to turn your entrepreneurial dreams into action? Effectual Entrepreneurship is an essential guide for anyone eager to explore the world of entrepreneurship - whether you’re planning your first venture or already navigating new opportunities. This updated second edition presents a fresh, action-oriented approach and a visually engaging modular format designed to facilitate learning by doing. Inside, you will discover a wealth of practical exercises, thought-provoking questions, and hands-on activities that lead you through each step of the entrepreneurial process. Drawing on principles honed by seasoned entrepreneurs, the book features over seventy updated case briefs that span various industries, time periods, and locations. New content addresses emerging applications in social entrepreneurship, technology, and larger enterprises, while still grounding its insights in current and foundational research. A standout addition in this edition is the completely revamped chapter on “The Ask,” which offers strategies for co-creating with partners and broadens your view of what entrepreneurship can be. If you are eager to challenge conventional thinking and embrace a process that values experimentation over prediction, this book is your ideal companion on the entrepreneurial journey.