Doing Research Projects in Marketing, Management and Consumer Research

Drawing on the increasing influence of interpretive perspectives within the social sciences, this insightful guide offers a clear framework for developing research projects in the fields of marketing, management, and consumer research. Chris Hackley introduces readers to fundamental philosophical ideas, qualitative data collection techniques, and analytical approaches that have evolved through interpretive research traditions. Organized around essential topics such as topic selection, gathering qualitative insights, and constructing interpretive frameworks, the book provides practical examples and thoughtful discussions drawn from existing studies. It serves not only as an accessible introduction for first-time researchers but also as a resource that enriches the methodological toolkit of more experienced scholars. With its balanced combination of theory and practice, Doing Research Projects in Marketing, Management and Consumer Research is an indispensable companion for anyone aiming to conduct rigorous and meaningful research in today’s dynamic social science landscape.