Discovering Statistics Using IBM SPSS Statistics

Discovering Statistics Using IBM SPSS Statistics by Andy Field is an engaging guide that combines humor, clear explanations, and creative examples to make learning statistics both approachable and memorable. Now in its Fifth Edition (2017), this award-winning text brings a fresh perspective to topics ranging from fundamental theory to advanced techniques such as regression, factor analysis, and multilevel modelling. The book’s striking new design features original illustrations and vibrant colour choices that breathe life into complex concepts. Field’s distinctive teaching style, marked by his famously unconventional examples and step-by-step instructions, turns the often-daunting world of data analysis into an accessible adventure for students and researchers alike. Enhancing the learning experience even further, this edition introduces innovative elements including a diagnostic tool to help pinpoint areas for review, as well as enriched online resources featuring videos, case studies, datasets, and testbanks. With new sections on replication, open science, and Bayesian thinking, Discovering Statistics Using IBM SPSS Statistics remains fully updated to reflect the latest version of IBM SPSS Statistics, making it an indispensable resource for mastering data analysis techniques.