Digital Marketing by Alan Charlesworth is an accessible, practical guide crafted to help you navigate the ever-changing landscape of online marketing. Designed with a step-by-step approach, the book delves into the operational and functional aspects of digital marketing, offering tactical advice and insights drawn from real-world examples. With its clear presentation and illustrative case studies, it equips marketing professionals and students alike with strategies and techniques essential for success in today’s digital arena. Covering key topics such as search engine optimization and social media marketing, this comprehensive resource emphasizes how theory can be effectively applied in practical settings. The book’s pragmatic approach, enriched with exercises and detailed examples, encourages you to analyse, plan, and execute robust digital campaigns. Published in 2014 by Taylor & Francis Ltd, Digital Marketing stands as a valuable addition to any contemporary marketing toolkit.
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