Digital Hesitation

Digital Hesitation is a pragmatic guide for technology-centric B2B companies struggling to unlock the full potential of digital transformation. The book delves into why many established and emerging firms in sectors like high-tech, industrial, and medical device are missing the mark when it comes to agile and customer-centric innovation. Faced with challenges such as high labor costs, slow time to customer value, and under-responsive sales and services, these companies risk falling behind - even when the right technologies are available. Drawing from the collective insights of experts advising the world’s top technology firms, Digital Hesitation details the eight most daunting obstacles in the journey toward digital transformation. It offers clear, actionable strategies that range from securing robust board commitment to rethinking next-generation sales and service operating models. Whether you’re seeking a comprehensive view of the digital landscape or practical tactics for immediate improvement, this book provides the clarity and direction necessary to evolve your organization for sustained growth over the coming years.