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Entrepreneurship plays a crucial role in the continuous success of companies, enabling them to evolve and flourish in an interconnected and dynamic global market. In "Corporate Entrepreneurship," Véronique Bouchard and Alain Fayolle explore how established firms can nurture innovative ideas and seize new opportunities even as they mature and grow in complexity. This book offers a comprehensive entry point into the study and practice of entrepreneurial strategies within large organizations. It thoughtfully examines both theoretical foundations and practical applications, guiding readers through various organizational models, implementation challenges, and the measurable impacts of corporate entrepreneurial practices. Drawing on more than three decades of real-life case studies from diverse industries and locales, the authors blend academic insight with practical experience. Topics such as internal corporate venturing and participative innovation are presented from both individual and organizational perspectives, providing a valuable resource for students and practitioners alike.
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