Business Research Methods 5e is a comprehensive guide designed to introduce business and management students to the fundamentals of conducting research. This textbook covers the nature and purpose of business research while addressing the challenges encountered during the research process. With practical "Tips and Skills" pointers throughout, it supports readers in formulating research questions, planning projects, and articulating their findings effectively. In this fifth edition, the content has been thoroughly revised, updated, and streamlined to include an integrated focus on e-research techniques. The addition of Bill Harley brings an international perspective to the text, enriching its coverage, particularly with insights from the Australian context. A strong emphasis on ethical considerations and real-world challenges is accentuated by relevant examples and student insights. The book is further enhanced by a suite of online resources offering tools such as multiple choice questions, research project guides, student interviews, datasets, and more to support both teaching and learning in business research.
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