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Built To Last offers an insightful exploration into what sets visionary companies apart from the rest. Based on a six‐year research project at the Stanford University Graduate School of Business, Jim Collins and Jerry I. Porras analyzed 18 exceptional companies that have evolved from small start-ups into enduring global organizations. Through detailed comparisons and a close examination of both the beginnings and evolution of these companies, the book reveals the distinctive characteristics that have allowed them to thrive over time. Filled with concrete examples and actionable principles, Built To Last provides a master blueprint for managers and entrepreneurs seeking to build sustainable organizations. With its compelling blend of research and practical insights, this work challenges conventional wisdom and sets a new standard for understanding long-term business success.
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