Brands and Branding

Brands and Branding is a lively and engaging introduction to the essential elements of brand identity. Written in Stephen Brown’s distinctive and witty style, this book invites readers to explore what brands are, what they offer, and why they matter - using familiar examples from the worlds of Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch, and even The Worst Hotel in the World. Designed with an accessible approach tailored for undergraduates, early postgraduates, or anyone curious about branding, the book assumes only a basic familiarity with iconic names such as Coca-Cola, Microsoft, and Chanel. It combines a mix of immersive narratives and practical insights by linking theory to concrete examples, encouraging readers to consult images, articles, and academic resources that enrich the text. What sets this book apart is its informal yet informative tone; Brown directly addresses the reader with humor and a personal touch, making the journey through the sometimes eccentric world of brands both enlightening and entertaining. With its clear focus on the basics and an emphasis on real-world case studies, Brands and Branding is a valuable resource for marketing or advertising students and anyone eager to understand the complexities behind successful brands.