Big Data offers a practical blueprint for turning the buzz around big data into tangible business outcomes. Bernard Marr guides you through a step-by-step approach to developing your own big data strategy, demonstrating how to harness data, analytics, and metrics to improve performance. By breaking down the process into clear stages - starting with strategy, measuring metrics and data, applying analytics, reporting results, and ultimately transforming your operations - the book equips you with the tools to drive effective decision-making. Packed with real-world examples from various companies and high-profile case studies, this guide shows how to pinpoint exactly what you need to know, collect the relevant data, and measure key performance indicators. Marr’s insights help clarify the often-complicated world of big data, ensuring that the results of your analyses are communicated clearly to decision-makers. Published in 2015 by John Wiley & Sons Inc, Big Data is an essential resource for anyone eager to transform potential into performance. Whether you are a seasoned professional or new to the realm of big data, this book provides a solid foundation for integrating smart analytics into your business strategy.
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