Delve into an integrated approach to the dynamic field of behavioral finance with Lucy Ackert and Richard Deaves' seminal work, Behavioral Finance. This carefully constructed academic text masterfully connects the foundations of traditional finance with psychological insights into decision making, highlighting how heuristics, biases, emotions, and social dynamics drive investor behavior and shape financial markets. Structured for both the classroom and practical application, the book begins with established financial principles before progressing into the psychological elements that reveal the human side of economic decisions. Readers gain valuable perspectives on how innate biases influence the actions of individual investors and professionals alike. With a wealth of end-of-chapter exercises, discussion questions, simulations, and experiments, this 432-page text offers a robust framework that illuminates the interplay between market theory and human behavior in a clear and engaging manner.
Studiesalg.dk er en markedsplads hvor studerende i hele landet kan handle direkte med
hinanden.
Vores betalingsystem sikrer, at du både som køber og sælger er beskyttet, i alt lige fra
betaling, forsendelse og godkendelse af bøgerne.
Vi kræver MitID verificering af både sælger og køber. Dette er med til at sikre begge parter en god oplevelse og undgå svindel af enhver art.
Betal online med MobilePay. Vi opbevarer betalingen, og udbetaler først pengene til sælger når bøgerne er leveret og godkendt.
Sælg nemt dine bøger videre når du ikke længere har brug for dem. Med vores web-app er det nemt at scanne stregkoder og tage billeder af dine bøger.