An Introduction to Political Communication

Brian McNair's An Introduction to Political Communication offers a comprehensive examination of the intricate links between politics, media, and democracy in modern societies such as the United Kingdom, the United States, and beyond. The book provides insights into how various institutions - from political parties and trade unions to pressure groups, non-governmental organizations, and even terrorist outfits - strategically utilize media channels to influence public discourse. Structured into thematic chapters, the text delves into the role of political media and its resultant effects, as well as the nuances of political advertising, marketing, and public relations. It also investigates communication strategies across all levels of political activity, ranging from grassroots campaigns to governmental and international operations. The edition thoughtfully incorporates discussions on significant developments such as the re-election of New Labour in 2001, shifts in communication policies under the Blair administration from 1997 onward, the election of George W. Bush in 2000, NATO's interventions in Kosovo and the former Yugoslavia, and the profound impact of September 11 on international political communication.